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How We Score

Every product on her.to has a Buzz Score from 0–100. Here's exactly how it's calculated:

PlatformSignalWeight
TikTokViews40%
PinterestSaves30%
RedditUpvotes20%
InstagramHashtag tags10%

Each platform's raw signal is normalized to a 0–100 scale before being weighted. The maximums used for normalization are: 5M TikTok views, 1M Pinterest saves, 10k Reddit upvotes, and 500k Instagram tags.

her.to Verified

A product earns the her.to Verified badge when its Buzz Score is 85 or higher AND its Amazon rating is 4.5 stars or higher. This is our strongest signal that a product is both socially popular and genuinely well-reviewed.

Scores are recalculated every Friday at midnight. Products are scraped from TikTok, Pinterest, Reddit, and Instagram using keyword and hashtag matching focused on gifting content.