Sol de Janeiro Brazilian Bum Bum Cream — skincare product photo, view 1 of 1
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Sol de Janeiro Brazilian Bum Bum Cream

4.6 (31,200 reviews)
$48
Instagram520k tags

Why it's trending

  • 5.1M TikTok views — the most viral body cream of the last three years
  • The scent has its own fan base with people buying it just to smell like it
  • Sold out repeatedly — this Amazon listing ships fastest
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TikTok: 5.1M viewsPinterest: 860k savesReddit: 7.4k upvotesInstagram: 520k tags
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Wow!

I bought this because of various reviews I’ve read. Let me just say that it does not disappoint! If I get something to try out, I’m honest with myself and will say if it works or not. I’m always leery of products that say they tighten and firm, because, well, I’m skeptical by nature. I have been using this as an all-over body lotion and I have noticed a difference in my skin as a whole. I’m 43 and honestly, I’ve been pretty lax on my body care routine. Sometimes I’d buy a bottle of lotion at the grocery store and say “I need to moisturize my skin.” I’d use it a handful of times and then it’d end up forgotten in my bottom cabinet. Dry skin on my legs & arms have always been an issue with me. I bought this because the reviews sang its hydration praises, smell and the effects on tightening/firming. Plus, I like the name lol. I’m surprised that, weeks later, I’m still using this nightly after my showers. My skin feels so soft and the areas that have always been a problem have vastly improved. The scent is a bit strong (according to myself and my husband), but I don’t mind. I notice that by the end of my work day, I can still smell it on my skin. I’ve been asked by co-workers what I’m wearing. “You smell like summer” (the season, not a person) is what my co-worker Viv told me. That really is an accurate description of the smell. Have I seen results of firming/tightening? Small improvements on my cellulite, yes. I’ve only been using it for a short time, but yes, there has been improvement. What I’m mostly impressed with is how soft and hydrated my skin is throughout the day. They say you get the best results with using it twice a day, but just once in the evening is enough for me. It is pricy. $48 + tax for an 8oz bottle is kind of rich for a lot of people’s blood but I think of it as more of a way to treat myself. Spa/salon visits are much more expensive, so I allow myself this indulgence.

Verified buyer

Cellulite starts vanishing by end of week.

Already 43 and a mother I felt embarrassed about the cellulite on my butt and upper legs, especially when wearing shorts or a swimsuit, so I was hoping this would at least help the look of my skin a little. After using it consistently, I did notice my skin started to look smoother, more hydrated, and the cellulite looked less obvious than before. I’m not saying it completely erased anything, but it definitely improved the appearance of my skin. By the end of the week it was good enough for me to notice it in pictures and in the mirror that it was clearing up. My buttocks and legs look a little firmer and the texture looks better overall. It also smells amazing and makes my skin feel really soft without leaving that greasy feeling behind. For me, this ended up being more than just a nice-smelling cream. It helped me feel a little less self-conscious about an area I’ve been insecure about for a long time, and that alone made it worth it. I'll purchase another jar for a more satisfying look!

Verified buyer

Awesome Product

Love this lotion!! It's rich and creamy. A little goes a long way. I am a repeat customer! 💕

Verified buyer